Profile

At the centre of our approach is a segmentation of the potential customer universe. From extensive market research, we derive the data we need to understand customer needs and behaviour. A thorough understanding of the life-stage needs of a customer leads to the development of products and services as well as the best way to serve each customer in a particular segment.

Based on thorough research to understand the life-stage needs of customers, we help our financial institutions develop, for each customer segment, a unique value proposition, upon which we can build a robust business model. Products, processes and the structure of the organisation are developed by focussing on customer needs and behaviour.